| - Corporate Identity
- Different organisations interpret ‘corporate identity’ in different ways.
- Some choose to see it simply as the visual identity of their product or service. Reworking their corporate identity is therefore merely a matter of redesigning their logo.
- Others regard it as the means by which to communicate the underlying service or product proposition.
- When we embark on a corporate identity project, we take the wider view, considering all the possible uses now and in the future, including stationery, literature, advertising, web, vehicles and signage.
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